Monday, December 10, 2012

FRAAS Fairlisle Infinity Scarf

We all need a few extra accessories in our lives. Just that little something that will complete your look. Have you seen the new FRAAS Fairisle Infinity Scarf? So cute and versatile too. And it comes in several pretty colors.

The product:


(New York, NY/ Wüstenselbitz, Germany):  The rising interest in the scarf and wrap/stole category is evident everywhere, as witnessed by looking around at fashion-savvy women. And no collection is more on-target than the luxurious line up of versatile options from FRAAS in their Fall 2012 collection.
          More than 100 new FRAAS brand styles are debuting in the upcoming season--many in multiple color way options. Three on-target and very elegant palettes and themes are apparent--Woodland Guardians, Mineral Explosion, and Decadent Traveler. Neutrals, jewel tones and accent pop colors provide savvy consumers with the right styling and best shades to work with existing and new wardrobes.
          Take Style 060542, the Fairisle Infinity, for example-- which is comprised of acrylic, nylon and a bit of wool. It is soft and extremely lightweight which makes it a great item for transitioning from season to season. It is also ideal for travel and almost any location and climate. It loops easily and requires no tying which is one of the genius things about an infinity scarf. Not only will it dress up and function with outerwear, it will look great with a sweater, dress or blouse, and as an accent accessory. Colors include navy/turquoise, camel/ivory, rose/petal, and black/grey. This particular item retails in most stores for abut $40.
         “Our goal at FRAAS is to give consumers great choices of unique, exciting products at affordable price points,” says Aimee Zucchetti, the company's’ Brand and Sales Manager. “This new style—which is part of a far larger collection that includes an extremely comprehensive choice of scarves and wraps in many materials, sizes and shapes— allows consumers to renew their wardrobes and accessorize like fashionistas without spending a fortune!”
           “Whenever a woman wants to add a finishing touch to her outfit and add zest to her entire look—she can reach for one of our FRAAS styles and be 100% confident that it will produce the right effect. It is amazing what a difference a scarf can make,” says Ken Krieger, the VP of Sales for the innovative international manufacturer of woven and knit scarves, stoles, ruanas, wraps, capes and related accessories.
About FRAAS: Scarf producer V. Fraas (corporate owner of the FRAAS brand) celebrates more than 130 years in business. Ever since its foundation in 1880 by Valentin Fraas, the world leader for mufflers and shawls has thrived and advanced under the control of his descendants—a remarkable feat in this transitory world. But V. Fraas has more to celebrate than mere longevity and persistence: it is a forward looking company that continues to expand at a rapid pace, and it is constantly implementing new ideas and concepts. From its bases in New York, Paris, London, W
üstenselbitz, Toronto and Shanghai, V. Fraas’ design teams travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 130-year old company’s research team, meanwhile, works unceasingly to develop and discover new yarns, fabric and methods of manufacturing products that are of truly outstanding quality. Truly internationally oriented, the company boasts sales subsidiaries and satellite offices in New York, Toronto, London, Paris, Berlin, Denmark, Italy, India, Hong Kong, Shanghai and Tokyo.  Products are distributed worldwide via department and specialty stores as well as online retailers.                                                                                                             

What I thought: I just happen to have a shirt the same color as the navy/turquoise scarf that I received. The shirt is turquoise and matches this exactly. I enjoyed wearing the short-sleeved shirt with the scarf this fall. It gave me a little extra warmth without the bulk. Plus I like that it enhanced my style. The infinity design of this scarf makes it fun to use in different ways. It is soft and nice to wear. It would go well with any outfit or along with your winter coat. And with the other colors, you have plenty of options. This is definitely a scarf worth getting.

Where to buy: You can find FRAAS at specialty stores throughout the country and may order these styles (listed above). Or you can purchase directly from the company by calling 212-575-0191. Select styles are also available at and

*Disclaimer: I received this product for review. All opinions are my own.*