Always on the lookout for a great pair of jeans, but you don’t like the price? Well, here is a new option that you will enjoy. Levi has a new line of jeans, dENiZen Jeans. You can buy dENiZEN from Levi at Target stores. dENiZEN Jeans are for women, men and children too. They are stylish and affordable.
dENiZEN Jeans from the Levi’s Brand Arrive Exclusively at Target
July 19, 2011 – San Fransico – Today, the dENiZEN brand officially launches in the United States with a new line of jeans available exclusively at Target stores and on Target.com. In stores now, dENiZEN jeans are specifically designed with the Target consumer in mind and feature premium fabrics, finished and fits. Fashionable dENiZEN styles are offered for men, women, boys and girls at a great value.
The introduction of dENiZEN jeans to the United States is part of an ongoing expansion of the Levi Strauss & Co. global dENiZEN brand, which launched in Asia in 2010. In addition to the United States, the dENiZEN brand is available globally in China, India, Mexico, Pakistan, Singapore and South Korea.
“We are thrilled to offer dENiZEN jeans to U.S. consumers. We’ve created unique styles specifically for consumer who are looking for exceptional style and fit at great value,” said Susan Brennan, dENiZEN SYP/GM for the United States. “With a wide variety of different styles for men, women, boys and girls, dENiZEN jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN jeans, we’ve designed a new basic essential that everyone in the family can enjoy.”
The dENiZEN launch campaign is anchored by one central theme: that jeans are an important part of our lives including life’s most exciting, unique, entertaining, and challenging moments. Therefore, as part of the dENiZEN jeans launch, the company is inviting people to join in the conversation, “Live in dENiZEN jeans” at www.facebook.com/dENiZENAmerica. People are encourages to share their stories about what they do and where they do in their favorite jeans. In addition, for a limited time, dENiZEN fans who ‘like’ the Facebook page will receive a special thank you in the form of rebates, gifts cards and even free pairs of dENiZEN jeans.
“Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN is a great addition to our current assortment,” said Trish Adams, senior vice president apparel and accessories, Target. “With options for the entire family, dENiZEN offers our guests one more reason to shop Target.”
dENiZEN jeans are available in numerous custom washes so there’s a perfect fit and style for every occasion – casual, work, dress, weekend or family fun.
Women’s sizes are available from 2-18, with fits including Mid-Rise Boot Cut, Mid-Rise Straight, as well as the Totally Shaping Mi-Rise Boot Cut and Totally Shaping At Waist Boot Cut featuring high stretch denim and built in tummy control panel for body slimming and shaping effect. Men’s sizes range from 29”-42” and 30”-34”L with fits including 236 Regular, 299 Loose, 285 Relaxed, 281 Straight, 233 Low Boot, 218 Slim Straight, 216 Skinny and 208 Super Skinny. Girls’ sizes range from 4-20 with fits including Super Skinny, Skinny and Slim Boot. Boys’ sizes range from 4-20 with fits including 299 Loose, 281 Straight, 218 Slim Straight, 216 Skinny and 208 Super Skinny.
Prizes for dENiZEN jeans range from $17.99 to $29.99.
“Jeans are an essential part of our daily lives,” continued Brennan. “No matter who you are of where you live, everyone has a favorite pair of jeans. And those jeans are worn throughout all of life’s important moments. We expect that dENiZEN jeans will fit this role perfectly.”
More information about dENiZEN jeans is available at www.facebook.com/denizenamerica, www.denizen.com, and Target.com/denizen.
About dENiZEN from the Levi’s Brand In 2010, Levi Strauss & Co. launched the dENiZEN brand in Asia – the company’s first brand launched outside of the United States. “Denizen” means “inhabitant”: living in a place, living on earth, and belonging to a community of friends and family. the dENiZEN product collection is designed with the standards of construction and craftsmanship that have made Levi Strauss & Co. famous around the world. The dENiZEN brand from Levi Strauss & Co. is outfitting consumers today with great-fitting, quality jeanswear and other fashion essentials at affordable prices. Visit www.denizen.com to learn more.
Since the dENiZEN jeans don’t come in my size, I picked out a pair for my son. He got the 218 Slim Straight style. They are very stylish. I like the light slate color. And the size fits him perfectly. He has worn these jeans over and over. Jeans are mostly what he wears to school every day, so they are getting washed once a week. The dENiZEN jeans have held up great in the wash and still fit nicely. For a really nice pair of jeans like this, you can’t beat the price either.
Go check out dENiZEN jeans on Facebook and learn more about them. And next time you’re at your local Target be sure to try on a pair. I think your family will like them as much as ours.
*Disclaimer: I received a pair of jeans for review from Levi. All opinions are my own.*