Colgate Optic White Toothpaste

Keeping my teeth clean and smile white is important. I think your smile is one of the first things other people notice. I want to do all the little, easy things that I can to keep mine great. With the new Colgate Optic White Toothpaste I can clean my teeth while I'm whitening them. It's supposed to work just as well as white strips, but you're doing it while brushing your teeth. It can't get easier than that.

NOT ALL WHITENING TOOTHPASTES ARE CREATED EQUALLY 

New Colgate Optic White Toothpaste Features the Same Whitening Ingredient as Strips for Whiter Teeth in One Week **

Contrary to what most people believe, not all whitening toothpastes are the same. In fact, most whitening toothpastes only remove surface stains. NEW Colgate Optic White whitens teeth from the inside out. Colgate Optic White's unique technology features Hydrogen Peroxide -the same whitening ingredient as strips- making it more convenient to achieve special occasion whitening every day. 

How It Compares...

Colgate Optic White Toothpaste
- Features Hydrogen Peroxide, the same whitening ingredient as strips, for whiter teeth in one week**
-Removes stains from the inside out
-Contains Silica to remove surface stains on teeth 

Ordinary Whitening Toothpaste-Contains Silica to remove surface stains on teeth 

Did you know...- Colgate Optic White's deep whitening power safely whitens teeth from the inside out, for a whiter teeth in one week, with results that improve with daily use, each week. Based on a four week clinical study.
- The enamel-safe abrasive technology of Colgate Optic White whitens by removing surface stains on teeth every time you brush.
- Colgate Optic White's unique formula is available in a Sparkling Mint flavor, helping to freshen breath while whitening teeth every day. 

Available in mass retail, drug and grocery stores beginning in September 2011, Colgate Optic White toothpaste will have a suggested retail price of $4.29 (5.5 oz) and $3.79 (4.0 oz), and the Colgate 360 Optic White toothbrush will have a suggested retail price of $4.49. 

*With a gentler 1% hydrogen peroxide concentration. **Whiter teeth start in 1 week. For best results, use as directed for 4 weeks.

My husband and I have been using this toothpaste for a few weeks not. I like the minty flavor of it. And I like the idea of it whitening my teeth. It seems easier to do that while I'm brushing my teeth instead of having to use separate whitening strips that take time to work.

While I like the idea of the whitening toothpaste, honestly I haven't noticed much change in the color of my teeth. It is getting them nice and clean and leaving my with fresh breath. My teeth are just not white. They've never been really white and I'm not sure anything short of a professional whitening would make a difference.

If you want to give Colgate Optic White Toothpaste a try, see what it has to offer- http://www.colgate.com/app/ColgateOralCare/Whitening/ColgateOpticWhite/US/EN/HomePage.cwsp. You can purchase it in stores everywhere now.


*Disclaimer: I received this product to review. All opinions are my own.*